The 60 Biggest Marketing Opportunities described in this report and the Sustainability Marketing Opportunities described throughout the SMG website will be the Business, Investment, Marketing, Project… Foundation of SE3LLC. The four key economic systems examined in this report are:
- Food and agriculture
- Cities
- Energy and materials
- Health and well-being
If the UNSDGs are achieved, the estimated market opportunity by 2030 across these four key economic systems is at least US$12 trillion. Here are the main points of this report:
- To map the economic opportunities for businesses if the UNSDGs are achieved and how businesses can contribute to these goals.
- The current model of development is flawed, leading to increasing social inequality, environmental damage, and economic uncertainty.
- The UNSDGs offer a compelling growth strategy for businesses and the world economy.
- Achieving these goals could also generate 380 million new jobs by 2030, with almost 90% in developing countries.
- “Real” pricing, which includes the cost of externalities like carbon and water, would increase the value of these opportunities by almost 40%.
- Businesses need the UNSDGs for growth, and the UNSDGs need businesses to materialize the benefits.
The report outlines six actions for business leaders to capture these opportunities:
- Build support for the UNSDGs as a growth strategy.
- Incorporate the UNSDGs into company strategy.
- Drive transformation to sustainable markets with sector peers.
- Work with policymakers to internalize the true cost of natural and human resources.
- Push for a financial system oriented towards longer-term sustainable investment.
- Rebuild the Social Contract by regaining public trust through responsible social action.
Many innovative businesses are already capturing UNSDGs opportunities by:
- Using new business models like the sharing economy, lean service, circular economy, big data & machine learning, new social enterprises.
- Shifting now to a sustainable global economy as the only viable long-term option because environmental and social costs will increase, and a popular backlash against business could strengthen.
- Understanding that first movers who align with the Global Goals will have a 5-15 year advantage.
- Joining with other business leaders in a powerful movement to build a new kind of business.